Category Archives: International franchising

What Does Brexit Mean for Franchisors?

The coming negotiation over the specifics of the UK’s departure from the EU is an unfortunate necessity that follows from the UK’s unfortunate “leave” vote on June 23, 2016.  It is too early to know what the relationship between the UK and the EU will be once the UK actually leaves the EU, or indeed, whether there might be a way to reverse the vote.  For now, the laws remain unchanged.  The actual changes may take two years or more to work out, depending on when the UK notifies the EU of its departure pursuant to Article 50 of the …

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How to Bring a Franchise Brand to the US

What’s the best way for a successful franchisor outside the U.S. to launch its brand within the U.S.?  Here is one suggested approach: Start small.  Begin with a test. See what works and what doesn’t work.  What are the costs?  What are the best sources of supply?  Who are the competitors and what do they offer?  What prices make sense?  What local talent can join the venture and bring U.S. industry expertise?  A test will allow the brand owner to modify the system to meet the challenges of the market and then to offer a proven concept when prospective franchisees …

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The Largest Global Franchise Brands Are U.S. Restaurants

Franchising fared respectably in a recent rating of the most valuable worldwide brands across all industries.  McDonald’s was rated among the ten most valuable worldwide brands in Interbrand’s 15th annual Best Global Brands report.  While the report was top-heavy with technology companies, headed by Apple and Google, franchise brands held their own.  And these top franchise brands are all U.S. restaurants.  In addition to McDonald’s, KFC, Starbucks and Pizza Hut were among the 100 most valuable global brands.  Here are the ratings of these companies and Interbrand’s valuations: McDonald’s was in the top 10 at number 9, down from number …

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