Tag Archives: Burger King

The Largest Global Franchise Brands Are U.S. Restaurants

Franchising fared respectably in a recent rating of the most valuable worldwide brands across all industries.  McDonald’s was rated among the ten most valuable worldwide brands in Interbrand’s 15th annual Best Global Brands report.  While the report was top-heavy with technology companies, headed by Apple and Google, franchise brands held their own.  And these top franchise brands are all U.S. restaurants.  In addition to McDonald’s, KFC, Starbucks and Pizza Hut were among the 100 most valuable global brands.  Here are the ratings of these companies and Interbrand’s valuations: McDonald’s was in the top 10 at number 9, down from number …